Pyrex Middle East & North Africa
If there’s one thing mothers love more than their kids, it’s Pyrex! With products ranging from glassware to bakeware and storage… they’ve got it all!
Partnering with Pyrex Arabia, it was all about creating engaging content for 12 countries in the region with one goal in mind…. Pyrex! With so many ranges each created for a specific purpose and with even more benefits in using them, it was essential for people to actually know about the brand! Which to buy, from where to buy, how much to pay, WHY Pyrex and many more questions helped in building the social media strategy and developing the content.
Games, recipe videos, activations, prizes and much more had their share on the pages… smiles on faces? CHECK!
Task
To re-position Pyrex in the Middle East and North African markets.
