Miele

For the love of ovens, fridges and coffee machines! Miele is the German manufacturer and supplier of premium domestic and commercial appliances.

We’ve helped Miele with launching and positioning their online presence in the UAE. We crafted tactical strategies which aimed at tackling Miele’s target audience to create the required conversion. Through social media content, video production, an online booking microsite and media campaigns, we brought new fresh ideas to the table, keeping in mind the strict brands guidelines.

Miele’s Keeping the UAE Green campaign was a big success, hitting both online and offline audiences. With an objective to create brand awareness, the campaign not only created that but it returned the investment by creating unexpected sales. An amazing Youtube Masthead was used to capture the highest reach. The campaign gathered 64 million impressions in 30 days!